L o a d i n g

When selling on Amazon, one of the critical decisions you’ll face is choosing between Fulfillment by Amazon (FBA) and Fulfillment by Merchant (FBM). Each option offers distinct advantages and challenges, and the right choice depends on various factors, including your business model, product types, and growth goals. In this blog post, we’ll explore FBA and FBM, helping you understand which fulfillment method could best align with your Amazon strategy.

What is FBA (Fulfillment by Amazon)?

FBA is a service provided by Amazon where sellers send their merchandise to Amazon’s fulfillment centers. Amazon then takes responsibility for storing, picking, packing, shipping, and providing customer service for these products. Opting for FBA can significantly simplify the logistics aspect of selling products, making it an attractive option for many sellers.

Advantages of FBA:

  • Prime Eligibility: FBA products automatically qualify for Amazon Prime, providing 2-day shipping, which can significantly boost your sales.
  • Streamlined Shipping and Handling: Amazon handles the heavy lifting, which can help sellers save time and reduce the complexities associated with logistics.
  • Customer Service and Returns Management: Amazon manages customer inquiries, returns, and refunds, which can enhance the customer service experience.

Disadvantages of FBA:

  • Costs: FBA can be costly, especially for products that are slow-moving or have long storage times, as fees are based on storage space and fulfillment services.
  • Less Control: Sellers have less control over the packaging and handling process, which may affect branding opportunities.

What is FBM (Fulfillment by Merchant)?

FBM means sellers list products on Amazon but handle storage, shipping, and customer service themselves or through third-party services. This option gives sellers more control over their inventory and customer interactions but requires more effort and resources.

Advantages of FBM:

  • Control Over Inventory and Shipping: Sellers can manage their inventory and decide on their shipping methods, which provides flexibility, especially for sellers with existing fulfillment processes.
  • Reduced Costs on Certain Products: For items that are oversized or slow-moving, FBM can be more cost-effective as it avoids Amazon’s storage and fulfillment fees.
  • Direct Customer Interaction: FBM sellers handle customer service directly, allowing for personalized service and direct communication with customers.

Disadvantages of FBM:

  • Increased Responsibility: The seller is responsible for all logistics, which can be challenging and time-consuming, particularly for new or small-scale sellers.
  • No Prime Badge: FBM products do not automatically qualify for Prime status, which can reduce their appeal to Prime subscribers.

Making the Choice: FBA or FBM?

The decision between FBA and FBM should be based on your specific needs and capacities. Consider factors such as the type of products you sell, your ability to handle fulfillment, and whether the costs associated with FBA justify the potential increase in sales. Many sellers start with FBA for the convenience and scalability it offers, then switch to FBM for products where they prefer more control or when the economics of FBA do not make sense.


Both FBA and FBM have their place in the Amazon ecosystem, and choosing the right fulfillment option is crucial for maximizing your profitability and operational efficiency. At 375.digital, we help our clients navigate these choices, providing insights and strategies tailored to their unique business models and goals.

Understanding the nuances of each option can empower you to make informed decisions that align

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